Movie posters in history. Showcase of 1960s poster designs.
Poster Designer / Anonymous Artists
It would be very hard to define a common practice or visual language of Anonymous poster designers in Czechoslovakia. Even harder with Sixties, as the period offered so much surprises and unpredictable twists in both politics and culture. It seems like one can never live without the other (somehow never in successful harmony). Specially politicians were always dependant on cultural demagogy, using visual propaganda to their needs.
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Careful and very modern selection of colours was used for both parts of Knights of the Black Cross, 1961.
War movies were always highlights, particularly those showing war heroes in Socialist sort of way. Ongoing currency, no matter what’s the weather.
Symbols, hints and playful thoughts were always around poster making.
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There is nothing unusual about Anonymous artists (if own decision), but being unknown artist in the discipline, where displaying signature is relevant/appropriate (n. Karel Vaca, Dobroslav Foll, Karel Teissig and others) raises several questions.
Earlier in the second part of our article on history of poster art in Czechoslovakia we have mentioned censorship as the part / instrument of the Communist doctrine. Communist party was the one and only expert on art, which might sound funny but the reality was not so much, Social Realism did exist, after all. In addition to films ÚPF (Ústřední Půjčovna Filmů/ Formal state distribution 1957 – 1991) was also commissioning movie posters. Both were deciding what could be shown in the cinemas. Were they somehow responsible for hiding artists identity?
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From Switzerland to Vietnam, poster designs made by Unknown Artists covered all sorts of spectacular, if not even controversial movies.
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We know that the film poster committee always consisted of few graphic artists (2-3). They would constantly try to give green light to the proposed poster designs. Were they also turning the blind eye to help fellow artists (obstacle/potential traitors and pests1) in getting at least some sort of a commission? We believe it could be possible as the demand for the movies was quite high and each movie had to have its own poster. Still, for some reasons several artists had to remain unknown.
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By the end of Sixties photography techniques were commonly used in various poster designs. Above another example of photograph overtaking the space.
The Sweet Games of Last Summer (1970), based on Guy de Maupassant’s novel was premiered in Czechoslovakia only once. Film directed by Juraj Herz (The Cremator) came back to distribution again in 19882.
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Looking at their movie posters many years later, we can observe some fascinating poster designs. They do not lack any of the visual qualities of other Czechoslovak poster artists. The pity is, they could never take part in any of the ongoing poster exhibitions of the time. We will possibly never be able to find out who were the authors of those magnificent movie posters, or how many artists were creating anonymously, but they surely deserve our appreciation. Until 1989 hundreds of poster designs were created by Unknown artists. There was no one to hide from after that.
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Literature:
1. Toto čudesné 21.Storočie / This peculiar 21st century (unofficial translation), Tomáš Štrauss, Kalligram 2009. (Book is not so much about the movie posters, but Tomáš Štrauss, expert on Totalitarian, art critic/historian, said it to the point)
b. 14th of November 1926, Prague-Hostivice, Czech Republic
Education:
1942−1945, State Graphic School, Prague (Karel Muller)
1945−1950, Academy of Arts, Architecture and Design in Prague (Karel Svolinský)
Awards, Exhibitions:
Exhibition of Czechoslovak Graphic Art, Poland & Soviet Union, 1955
2nd International Exhibition of Film Posters, Versailles, 1961
Honorary Artist, ÚPF (Ústřední Půjčovna Filmů / State Film distribution), 1961
Czechoslovak Poster, Havana, 1962
Biennale Brno 1964, 1966, 1970, 1972 (dated only until 1972)
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Moving ahead in alphabet we would almost missed on one of the very important Czech women graphic artist of the Sixties poster design. Incident could occur easily, there is no evidence of movie poster of Naděžda Bláhová in our poster archive that would point to Sixties. On our research through the history of Czechoslovak film poster we are finding out that we should stop and do a little rewind. Naděžda Bláhová has exhibited since the Fifties!
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Small appearance of Naděžda Bláhová’s movie posters in our collection is not accidental. She created possibly not more than thirty movie posters and some of them are real rarities. Editor for publishers of children books for some time, paradoxically to the movie posters shown in this article Naděžda Bláhová was mostly illustrating books for kids.
Her poster designs as can be seen on the images still owe some to illustration, but are evolved into rapid graphics and strong typography. Total opposite to that kid’s story. Minimalist movie posters with excellent lettering overtaking almost one third of the poster. Her beautiful typography layout is also worth noting.
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On the image above we can see Naděžda Bláhová talked graphics respectively. It is the snippet of her work from The International Exhibition of Poster and Promotional Graphics 1970’s catalogue1 . It shows the cover of the magazine called Typografia published in 1960’s Czechoslovakia. (You can also see some other Biennale participants from the movie poster section – Rudolf Altrichter, Robert Brož or Josef Flejšar) Cover did not need to be necessarily in black and white, catalogue photographs were usually printed as such. We will leave filling the colours to you.
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Note: this showcase is part of our ongoing article Film posters / Made in Czechoslovakia. The story of film posters.
II. Bienále Užité Grafiky Brno ’66, Medzinárodní Výstava Knižní Grafiky a Ilustrace, Moravská Galerie v Brně. / 2nd Biennale of Graphic Design Brno ’66, The International Exhibition of Book Graphics and Illustrations, Moravian Gallery Brno, 1966
IV. Bienále Užité Grafiky Brno 1970, Medzinárodní Přehlídka Plakátu a Propagační Grafiky, Moravská Galerie v Brně. / 4th Biennale of Graphic Design Brno 1970, The International Exhibition of Poster and Promotianal Graphics, Moravian Gallery Brno, 1970
V. Bienále Užité Grafiky Brno 1972, Medzinárodní Výstava Ilustrace a Knižní Grafiky, Moravská Galerie v Brně. / 5th Biennale of Graphic Design Brno 1972, The International Exhibition of Illustrations and Book Graphics, Moravian Gallery Brno, 1972
1. Typography, magazine cover, pen drawing, 31 x 23.4, 1969 – IV. Bienále Užité Grafiky Brno 1970, Medzinárodní Přehlídka Plakátu a Propagační Grafiky, Moravská Galerie v Brně. / 4th Biennale of Graphic Design Brno 1970, The International Exhibition of Poster and Promotional Graphics, Moravian Gallery Brno, 1970 (p.138)
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Poster art in the history. Story of the Czechoslovak film poster in few takes.
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The ideas of cultural revolution of the Sixties were gently spreading across the Czechoslovakia. The death of Stalin resulted in major positive cultural and political changes. Revealing political crimes of the 1950s helped many to react. Cultural institutions were breathing in fresh air and for almost whole new decade possibilities were gradually becoming reality. Country was getting back in bloom and ready for the new era that would bring many significant names in literature, film and art in general.
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Film poster and its visual quality was always present, however “Brussels style” brought in some vitality to poster art. Bright pastel colours and curvy shapes were welcoming cinema enthusiasts on the way to see the films. There was a special platform dedicated to film posters with 6 posters always on display.1 Poster art gallery on the street, if one wants to think. Understanding of newly approaching contemporary cinema also made huge impact on the look of the future poster art. After all photography and film were both sharing so much, not to mention the film frame. Photography was drastically changing its status in poster art and was very often becoming part of the collages, or similar innovative techniques developed by new thinkers.
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• Foreign films were filling up the cinemas, however the choice was very limited. Films criticising western society made by the controversial film directors were the most preferable.
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Film festivals, International reputation, Good bye Stalin!
Sixties brought in various alternative films from behind the Iron Curtain. Visually diverse films were screened in the cinemas across the country and have been admired by many. Culture was adopting new ways of expression and started to imply them further more in daily practise. Names such as Jean Luc-Godard, Luis Bunuel, Michelangelo Antonioni or Federico Fellini were resonating in freshly introduced film magazines, that were not lacking the visual quality of those printed in the West. Rich content was provided by healthy criticism, something unheard of in the past.
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Appearance of the Czechoslovak films on International film festivals didn’t wait for long. In 1961 first Slovak film A Song About the Grey Pigeon / Stanislav Barabáš enters the Cannes Film Festival.2 Followed by the colourful award winning musical When the Cat Comes / Vojtěch Jasný (Cannes, 1963) and The Shop on Main Street / Ján Kadár and Elmar Klos (Academy Award for Best Foreign Language Film, 1965). Together with directors as Otakar Vávra or Evald Schorm they were paving up beautiful path for forthcoming generation.
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Czechoslovak New Wave. Sun in the net.
[quote]”We had a feeling that literature is far ahead of the film, mean Slovak film, you know. That it is necessary to find the contact with writers and involve them in Slovak film production. Albert Marenčín”3[/quote]
Light was getting green also for the young film graduates at FAMU (Film faculty, Prague). Immense visual response to the current state of the country was phenomenal. In some cases maybe mere innocent poetic experiments, but the “real film” could not overlook the situation and reality seemed pure irony at the time. Great source of motivation was coming from the literature, many “lost authors” like Alfonz Bednár, Bohumil Hrabal, Jan Johanides, Milan Kundera, Dominik Tatarka and others were giving young film makers valuable hints. By the mid sixties Czechoslovak New Wave was already established. Young directors were influenced by everything worth of observation and wanted to add it to their art. Although the work of Czechoslovak New Wave was praised by international critics, at home with Communist power and their “relevant values” behind the back they were finding great difficulties. Majority of their films were banned right after the premiere and most of those films would not see the screening room until 1989. In many cases their activity was completely stopped, some of them emigrated (Miloš Forman, Jan Němec). Very similar destiny was following the poster art and its creators. Among few of many representatives of New Wave Cinema in Czechoslovakia belongs Věra Chytilová, Dušan Hanák, Elo Havetta, Juraj Herz, Juraj Jakubisko, Jaromil Jireš, Pavel Juráček, Jiří Menzel, Ivan Passer, Štefan Uher, Věra Vihanová, František Vláčil.
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• Surreal nudity. Very few film posters involved images of naked body.
• Witchhammer / dir. Otakar Vávra. Different poster designs for the same film.
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No matter how miraculous they were, pretty much all of the above Czechoslovak films were banned in the late 1960s and onwards. Communists made the shame out of them and they would soon moved all of them to the special archive named “TREZOR” (Communist party safe-deposit box for disturbing material, in this case it was film deposit).
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Film poster and poster artists. Variety in poster art.
One of the main reason why Czechoslovak film poster art became so noticeable was the fact that the surrounding of poster making was made up of rich resource. The sixties has given away the opportunity to try out more courageous and innovative forms. Those were adopted by the groups of painters, sculptors, illustrators and graphic designers who used and mixed them in their own fashion. With strong individual approach rather than uniformed style or tendency, poster design became the playground for all. Extensive use of collage, illustration, photography or typography was applied. They all played important role in poster art and would often encounter on the same film poster. The playful and courageous approach was used by many significant poster designers such as Rudolf Altrichter, Zdeněk Chotěnovský, Zdeněk Kaplan, Zdeněk Palcr, Karel Teissig, Karel Vaca or Zdeněk Ziegler. Having been schooled as sculptors, painters, book illustrators, architects or sometimes self-taughts, poster designs were handled in all possible manners. From the dominating titles set across the poster to decomposing the subject into reduced forms.
The strongest and the most critical films of Czechoslovak cinema emerged in the second half of the sixties. As we know there is no place for criticism in any political regime. Sixties remained a myth for next twenty years and were systematically erased by Socialist invention called “Normalization”. That did not however stop poster designers from carrying on, as Zdeněk Ziegler puts it “all of us had the same enemy, after all”. 4
Before we enter poster art of 1970s, we thought that you might enjoy a little visual intermezzo. Sixties poster artists and detailed description about their studies, exhibitions and related informations are getting together for the next part.
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• Master Executioner / dir. Paľo Bielik, test print of unrealised version of the 1966 film, with Slovak version of The Seventh Seal / dir. Ingmar Bergman that have possible never seen the light either, printed at the back.
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[quote]”It is getting even worst. It’s hard to say, where is the end of the road we have not chosen. Somewhere has been decided, that this generation must remain forgotten. Whole army of chief executives and referees gathered together and they all came up with strictly planned programme. Instead of Poledňák there came Purš, instead of Harnach – Šťastný, instead of Kunc – Toman. Common sense refuses to believe it, but for several months, these three gentlemen have been working hard on the disposal of Czechoslovak film. 19.2.1971 / Pavel Juráček”5[/quote]
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1.Vratislav Hlavatý for the Czech Radio Interview / 29.3.2013 2. https://en.wikipedia.org/wiki/Cannes_Film_Festival 3.Albert Marenčín / Golden Sixties, TV document, dir. Martin Šulík, 2009. (Albert Marenčín / artist, writer, surrealist and former director of one of the artistic group of film producers in Slovakia (Produced also Sun in the Net). He was very much responsible for pulling Slovak young film directors to studios in Bratislava) 4.Zdeněk Ziegler for the Czech Radio Interview / 15.5.2013. 5.The Key for Determining Dwarfs or The Last Travel of Lemuel Gulliver, dir. Martin Šulík, 2002.
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Additional research:
Literature:
Flashback / Czech and Slovak Film Posters 1959-1989, ed. Libor Gronský, Marek Perůtka, Michal Soukup, Olomouc Museum of Art, 2004.
Elo Havetta (1938-1975) / Václav Macek, SFÚ, 1990.
Book Illustration / Caricature / Film Animation / Painting
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11th of May 1928, Mladá Boleslav, Czech Republic
14th of November 2013, London (?), United Kingdom
lived in London exile since 1968
Education:
State Graphic School, Prague (Zdeněk Balaš, Josef Vodrážka)
1945 – 19.., Academy of Arts, Architecture and Design in Prague (Josef Kaplický, Antonín Pelc)
Exhibitions:
from late 1950s until 1968 mostly Prague exhibitions
Surrealism Unlimited 1968 – 1978, Camden Arts Centre, London 1978
Awards for Film Animation:
The main prize in the category of animated films, Oberhausen 1966
The prize of the union of cinema owners, Oberhausen 1966
Grand Prix “Bronze Caesar”, Tours 1966
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In 1968 Jan Brychta vanished off the face of the earth and that is the fact. Russian occupation of Czechoslovakia in 1968 brought in many immediate changes within the state. Political trials were about to return back to fashion and not everyone was waiting for the resume. Or at least Jan Brychta did not.
It would be hard to say what made such a successful artist leave his homeland, as Jan Brychta’s art was everywhere and available to everyone in all possible forms. From beautifully illustrated books, film animations to caricatures in daily newspaper and television graphics / adverts. Simply put 1960s daily life was somehow incomplete without Jan Brychta.
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It is fascinating to watch how with short step in time and history someone so publicly pleasing can become persona non grata. Researching many years later it really looks that party members did a great job. There was no Jan Brychta after 1968 in Czechoslovakia and same for his wife Lída Brychtová (artist and book illustrator) as they managed to escape the country together with their children Edita and Aleš.
Through out his Czechoslovak career as a daily caricaturist, film animator and pioneer of television graphics Jan Brychta was never far away from the movie poster. His rapid illustration and excellent story telling could be easily applied to the discipline. As a surreal artist and two dimensional painter use of a collage and illustration was a natural choice. His portfolio ends with his disappearance in late 1960s. Jan Brychta’s posters are absolute pleasure to look at and it is real pity it does not contain more than ten movie posters. The master of many techniques with only one common goal which was to keep everyone amused.
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British audience could recognise Jan Brychta’s illustration thanks to BBC children’s television series Jackanory.
Krátky Film, Praha / Short Film, Prague. Archive of Jan Brychta’s 1960s animated films.
Images used:
Collective authors: Záznamník – Naše Domácnost 3 / Family Guide Jotter – Our Household Vol.3. Obchodní Tiskárny, Praha, 1963. Cover and inner pages of the book.
Film a Doba 1 / Film and Times 1 / Bratislava City Gallery, 1965. Magazine spread out.
The Smallest Show on Earth – Adolf Born / Oldřich Jelínek, 1960.
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To meet with the fantastic world of Czech artist Adolf Born in former Czechoslovakia was not as complicated. One only had to get born there and the ticket for his show was lying in front of you. His visual presence was absolutely everywhere. Book illustrations and television programme was provided for the smallest audience and for those older ones there were magazines covered with his caricatures. He has also made the older population interested into watching animated films for the children.
Adolf Born’s work is well known also to international spectator. His book illustrations (over 400 books) and animated films (by the 1980 he produced 45 of them)2 visited many countries and have taken part in many exhibitions. Humorous depiction is very characteristic in his work. Adolf Born is here to make you smile.
His film poster portfolio extends from early 1960s all the way to mid 1990s, with limited number designed. Adolf Born was preoccupied with other things. Film posters were possibly only other commission he was getting from the art union, where every illustrator/graphic had to be a member. Very few, but all very impressive. If the film poster was not made for the World War II film, it would definitely leave one with the grin on the face.