1945−1950, Charles University, Prague (Faculty of Pedagogy / Art?)
1945−1950, Academy of Arts, Architecture and Design in Prague (prof. F. Tichý)
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Sixties poster design brought in many interesting artists coming also from other art disciplines. Czech illustrator, graphic and poster artist Vladimír Bidlo is certainly one of them. His adventurous repertoire of film posters starts somewhere in the beginning of 1960s and extends to the mid 1970s. Vladimír Bidlo’s film posters are proving his incredible talent for drawing and illustration (The Appaloosa, below). He also falls for photography and mix the two delicately as can be seen on his earlier film posters.
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We believe poster design for Miloš Forman’s The Firemen’s Ball had to resonate together with the film on its premiere in Cannes 1968, poster depicts the film perfectly. Too controversial for the Communists, film was banned and reappeared again by the end of the 1980s, same for the poster. Film posters created for majority of banned films were designed by the most appealing artists of the time. It is hard to tell if designing of film posters for censored movies had any effect on their future art profession. Vladimír Bidlo’s main focus laid on book illustration and after producing several dozens of excellent film posters he fully returned to that.
Poster art in the history. Story of the Czechoslovak film poster in few takes.
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The ideas of cultural revolution of the Sixties were gently spreading across the Czechoslovakia. The death of Stalin resulted in major positive cultural and political changes. Revealing political crimes of the 1950s helped many to react. Cultural institutions were breathing in fresh air and for almost whole new decade possibilities were gradually becoming reality. Country was getting back in bloom and ready for the new era that would bring many significant names in literature, film and art in general.
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Film poster and its visual quality was always present, however “Brussels style” brought in some vitality to poster art. Bright pastel colours and curvy shapes were welcoming cinema enthusiasts on the way to see the films. There was a special platform dedicated to film posters with 6 posters always on display.1 Poster art gallery on the street, if one wants to think. Understanding of newly approaching contemporary cinema also made huge impact on the look of the future poster art. After all photography and film were both sharing so much, not to mention the film frame. Photography was drastically changing its status in poster art and was very often becoming part of the collages, or similar innovative techniques developed by new thinkers.
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• Foreign films were filling up the cinemas, however the choice was very limited. Films criticising western society made by the controversial film directors were the most preferable.
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Film festivals, International reputation, Good bye Stalin!
Sixties brought in various alternative films from behind the Iron Curtain. Visually diverse films were screened in the cinemas across the country and have been admired by many. Culture was adopting new ways of expression and started to imply them further more in daily practise. Names such as Jean Luc-Godard, Luis Bunuel, Michelangelo Antonioni or Federico Fellini were resonating in freshly introduced film magazines, that were not lacking the visual quality of those printed in the West. Rich content was provided by healthy criticism, something unheard of in the past.
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Appearance of the Czechoslovak films on International film festivals didn’t wait for long. In 1961 first Slovak film A Song About the Grey Pigeon / Stanislav Barabáš enters the Cannes Film Festival.2 Followed by the colourful award winning musical When the Cat Comes / Vojtěch Jasný (Cannes, 1963) and The Shop on Main Street / Ján Kadár and Elmar Klos (Academy Award for Best Foreign Language Film, 1965). Together with directors as Otakar Vávra or Evald Schorm they were paving up beautiful path for forthcoming generation.
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Czechoslovak New Wave. Sun in the net.
[quote]”We had a feeling that literature is far ahead of the film, mean Slovak film, you know. That it is necessary to find the contact with writers and involve them in Slovak film production. Albert Marenčín”3[/quote]
Light was getting green also for the young film graduates at FAMU (Film faculty, Prague). Immense visual response to the current state of the country was phenomenal. In some cases maybe mere innocent poetic experiments, but the “real film” could not overlook the situation and reality seemed pure irony at the time. Great source of motivation was coming from the literature, many “lost authors” like Alfonz Bednár, Bohumil Hrabal, Jan Johanides, Milan Kundera, Dominik Tatarka and others were giving young film makers valuable hints. By the mid sixties Czechoslovak New Wave was already established. Young directors were influenced by everything worth of observation and wanted to add it to their art. Although the work of Czechoslovak New Wave was praised by international critics, at home with Communist power and their “relevant values” behind the back they were finding great difficulties. Majority of their films were banned right after the premiere and most of those films would not see the screening room until 1989. In many cases their activity was completely stopped, some of them emigrated (Miloš Forman, Jan Němec). Very similar destiny was following the poster art and its creators. Among few of many representatives of New Wave Cinema in Czechoslovakia belongs Věra Chytilová, Dušan Hanák, Elo Havetta, Juraj Herz, Juraj Jakubisko, Jaromil Jireš, Pavel Juráček, Jiří Menzel, Ivan Passer, Štefan Uher, Věra Vihanová, František Vláčil.
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• Surreal nudity. Very few film posters involved images of naked body.
• Witchhammer / dir. Otakar Vávra. Different poster designs for the same film.
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No matter how miraculous they were, pretty much all of the above Czechoslovak films were banned in the late 1960s and onwards. Communists made the shame out of them and they would soon moved all of them to the special archive named “TREZOR” (Communist party safe-deposit box for disturbing material, in this case it was film deposit).
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Film poster and poster artists. Variety in poster art.
One of the main reason why Czechoslovak film poster art became so noticeable was the fact that the surrounding of poster making was made up of rich resource. The sixties has given away the opportunity to try out more courageous and innovative forms. Those were adopted by the groups of painters, sculptors, illustrators and graphic designers who used and mixed them in their own fashion. With strong individual approach rather than uniformed style or tendency, poster design became the playground for all. Extensive use of collage, illustration, photography or typography was applied. They all played important role in poster art and would often encounter on the same film poster. The playful and courageous approach was used by many significant poster designers such as Rudolf Altrichter, Zdeněk Chotěnovský, Zdeněk Kaplan, Zdeněk Palcr, Karel Teissig, Karel Vaca or Zdeněk Ziegler. Having been schooled as sculptors, painters, book illustrators, architects or sometimes self-taughts, poster designs were handled in all possible manners. From the dominating titles set across the poster to decomposing the subject into reduced forms.
The strongest and the most critical films of Czechoslovak cinema emerged in the second half of the sixties. As we know there is no place for criticism in any political regime. Sixties remained a myth for next twenty years and were systematically erased by Socialist invention called “Normalization”. That did not however stop poster designers from carrying on, as Zdeněk Ziegler puts it “all of us had the same enemy, after all”. 4
Before we enter poster art of 1970s, we thought that you might enjoy a little visual intermezzo. Sixties poster artists and detailed description about their studies, exhibitions and related informations are getting together for the next part.
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• Master Executioner / dir. Paľo Bielik, test print of unrealised version of the 1966 film, with Slovak version of The Seventh Seal / dir. Ingmar Bergman that have possible never seen the light either, printed at the back.
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[quote]”It is getting even worst. It’s hard to say, where is the end of the road we have not chosen. Somewhere has been decided, that this generation must remain forgotten. Whole army of chief executives and referees gathered together and they all came up with strictly planned programme. Instead of Poledňák there came Purš, instead of Harnach – Šťastný, instead of Kunc – Toman. Common sense refuses to believe it, but for several months, these three gentlemen have been working hard on the disposal of Czechoslovak film. 19.2.1971 / Pavel Juráček”5[/quote]
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1.Vratislav Hlavatý for the Czech Radio Interview / 29.3.2013 2. https://en.wikipedia.org/wiki/Cannes_Film_Festival 3.Albert Marenčín / Golden Sixties, TV document, dir. Martin Šulík, 2009. (Albert Marenčín / artist, writer, surrealist and former director of one of the artistic group of film producers in Slovakia (Produced also Sun in the Net). He was very much responsible for pulling Slovak young film directors to studios in Bratislava) 4.Zdeněk Ziegler for the Czech Radio Interview / 15.5.2013. 5.The Key for Determining Dwarfs or The Last Travel of Lemuel Gulliver, dir. Martin Šulík, 2002.
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Additional research:
Literature:
Flashback / Czech and Slovak Film Posters 1959-1989, ed. Libor Gronský, Marek Perůtka, Michal Soukup, Olomouc Museum of Art, 2004.
Elo Havetta (1938-1975) / Václav Macek, SFÚ, 1990.
Film posters in history. Poster story in few takes.
EXPO 58 – Brussels and travelling
It was not likely until 1958 EXPO show in Brussels when Czechoslovakia suddenly reappeared in the world wide art discussion. Overleaping thickness of Communist propaganda was overshadowing the cultural existence not only for another side of the Iron curtain. No wonder, as Stanislav Kolibal, one of the most refined Czech artist / sculptor recollects in his interview for Czech radio broadcast:
[quote]”Travelling before 1957 was just not happening.”[/quote]
It was not happening after that either, but things were a bit smoother and significantly moving towards lots of explorations.
• typical early example of the “Noodle” shaped film poster, returning as an idea back in 60s without any further success.
• film posters following old poster traditions.
• 50s film posters came very rarely with the signature.
Early days of film posters.
Unhealthy political regime in Czechoslovakia had very strong impact on cultural distribution within the country. Country was perfectly sealed off. Presence of cold war was also effecting the possibilities of any official cultural exchange. Art making was going through all kinds of metamorphosis, but in reality it only had one face. That face was called Social Realism and it had very clear, strong and long lasting statement. Visual disillusion would chase one everywhere. And if a little flag was’t displayed on the window seal on the 1st of May, one would be chased by someone else, too. Simply put; politicians were using art for their own propaganda and there was no way around it. Or maybe there was?
• fascinating starts from the “old school” representatives. Many artists were trying to cover the new medium. By the end of 50s poster still did not have that film look.
Film poster in Czechoslovakia was also going through many changes before it meets the doors of collectors and film festivals. All sorts of artists were trying out to fit the new medium, but it was not until early sixties when fresh new ideologies were presented in both films and similarly in film posters design. Poster designers had it very hard to make pleasing posters for bad propaganda or WWI-II films at the beginning. Significance of EXPO 58 and sudden interest of politicians in foreign currency from the fresh source1 turned a blind eye on art scene ever since. Censorship however remains necessity.
• Adolf Born is getting involved in poster making.
• another famous Czech sci-fi books illustrator Teodor Rotrekl designs several film posters.
Censors in form of critics were very much responsible for the public picture. That could never lack enough sympathy for the comrades from the Soviet union / countries of Warszaw pact and on the other hand it had to be critical enough towards anything coming out from the west.
In visual art weird symbols of the era were the most preferable. Motifs of smiling women standing behind the factory machine pretending they do enjoy the heavy work and at the same time they are equally helping in cultivating the nation. This and similar images, everyone possibly came across when they say Communism, were implied in every possible media and censors had to make sure there was enough of it visible.
• playful illustrations and collages of Jan Kubíček were accompanying Czechoslovak film poster all the way to seventies.
• photograph stretches all across the poster.
Thankfully not all of the art disciplines were destined for an extinction. Illustration, animated films as well as film posters remained intact with only few slight obstacles.2 By the beginning of 1960s several renown artists, graphic designers and illustrators such as Bedřich Dlouhý, Miloš Reindl, Richard Fremund, Zdeněk Palcr, Karel Teissig, Jaroslav Fišer were shaping up the future visuals of film posters. When award winning poster and graphic designer Zdeněk Ziegler meets the official film posters committee for the first time, he remembers his feelings were strongly in favour of his critics.
[quote]”There were always two or three graphic designers among commissioners who would defend fellow colleague. It was Karel Vaca and Dobroslav Foll in my case.” 3[/quote]
With increasing attendance at the international film festivals, film poster was also heading towards new directions. International success of movies created by Miloš Forman, Věra Chytilová, Jiří Menzel and other important directors of Czechoslovak New Wave, introduced Czechoslovak poster design to the foreign audience. Film posters designed in 1960s were created by some of the best poster designers of the era and we will be exploring them in more details in our next post.
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1. Enough currency was floating in the country. Czechoslovakia was one of the greatest business partners with the death at the time. Military industry was among the most popular and export was doing just fine. / 150 000 Slov – former exile magazine, X/91/27, p.3-5, Morálka musí počkat (Morale must wait), Inge Santnerová. 2.Vratislav Hlavatý for the Czech Radio Interview / 29.3.2013 (Several of his publications were banned throughout Communism). 3.Zdeněk Ziegler for the Czech Radio Interview / 15.5.2013.
Additional research:
Literature:
Flashback / Czech and Slovak Film Posters 1959-1989, ed. Libor Gronský, Marek Perůtka, Michal Soukup, Olomouc Museum of Art, 2004.
Art Editor / Book Illustration / Graphic Art / Typography
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– b. 10th of August 1939, Prague-Čelákovice, Czech Republic
Education:
– 1954−1958, School of Industrial Art, Bratislava
Exhibitions:
– Biennale Brno 1966, 1970 and later
– Bratislava, Prague, Sofia, 1968
– BIB, Biennale of Book Illustration, Bratislava 1969, 1971 and later
– IBA Leipzig, 1971
– Biennale Warsaw 1971, 1975
– Barcelona, Berlin 1973
Awards:
– Diploma, International exhibition of young poster designers, Sofia, 1968
– Merit Award, IBA Leipzig, 1971
– Merit Award, The most beautiful book of the Year, Bratislava, 1972 and 1977
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Robert Brož’s appearance in Czechoslovak film poster archive is rather rarity, even though designing posters was one of his main profession. As a typographer and graphic designer he has created numerous number of book covers (Bronze Medal, IBA Lepzig, 1971), posters and specialised in creating ex libris for collectors. He was also editor and graphic designer of Slovak publishing house Osveta.
We only know of one single film poster Robert Brož has ever designed. It was created for children’s tale Pilgrimage to San Jago (unofficial title) and done very much in what you would call Brussel style. Common design resonating pretty much in everything made in late Sixties Czechoslovakia (precious times swept away by shady 1970’s propaganda).
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Finding out Robert Brož’s name on majority of books published for Slovak photographer Martin Martinček made us nicely surprised. Martin Martinček’s photography is hugely admired by us and we thought you might like to see more examples of Robert Brož’s design. As he was not exactly movie poster designer, we still believe in his importance in Czechoslovak graphic art and are adding his name to our Sixties designers list.
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We will be coming back to Martin Martinček in later individual posts on photography, where we’ll try to show a glimpse of his excellent work and maybe we’ll even reveal some of his unseen prints from our collection of photographs.
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Note: this showcase is part of our ongoing article Film posters / Made in Czechoslovakia. The story of film posters.
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Resources:
Literature:
II. Bienále Užité Grafiky Brno ’66, Medzinárodní Výstava Knižní Grafiky a Ilustrace, Moravská Galerie v Brně. / 2nd Biennale of Graphic Design Brno ’66, The International Exhibition of Book Graphics and Illustrations, Moravian Gallery Brno, 1966
IV. Bienále Užité Grafiky Brno 1970, Medzinárodní Přehlídka Plakátu a Propagační Grafiky, Moravská Galerie v Brně. / 4th Biennale of Graphic Design Brno 1970, The International Exhibition of Poster and Promotional Graphics, Moravian Gallery Brno, 1970
V. Bienále Užité Grafiky Brno 1972, Medzinárodní Výstava Ilustrace a Knižní Grafiky, Moravská Galerie v Brně. / 5th Biennale of Graphic Design Brno 1972, The International Exhibition of Illustrations and Book Graphics, Moravian Gallery Brno, 1972
VII. Bienále Užité Grafiky Brno 1976, Mezinárodní výstava ilustrace a knižní grafiky, Moravská Galerie v Brně. / 7th Biennale of Graphic Design Brno 1976, The International Exhibition of Illustrations and Book Graphics, Moravian Gallery Brno, 1976
IX. Bienále Užité Grafiky Brno 1980, Medzinárodní Výstava Ilustrace a Knižní Grafiky, Moravská Galerie v Brně. / 9th Biennale of Graphic Design 1980, The International Exhibition of Illustrations and Book Graphics, Moravian Gallery Brno, 1980
* Collective authors: Stretnutie / Meetings, Martin 1970. Book cover, colour letterpress. V. Bienále Užité Grafiky Brno 1972, Medzinárodní Výstava Ilustrace a Knižní Grafiky, Moravská Galerie v Brně. / 5th Biennale of Graphic Design Brno 1972, The International Exhibition of Illustrations and Book Graphics, Moravian Gallery Brno, 1972 (p.55)
** logo – Martin Martinček – Exhibition Catalogue, Hora a horské bystriny / Mountain and mountain stream (unofficial translation). Galéria Mesta Bratislavy / Bratislava City Gallery, 1971
*** book cover – Martin Martinček – Milan Rúfus, Kolíska / Cradle (unofficial translation). Osveta, Banská Bystrica, 1972.
**** book cover, book design – Martin Martinček, Vrchári / Highlanders (unofficial translation). Osveta, Martin, 1975
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[quote]”It may sound slightly disrespectful, but I am aware that I have a huge wide inventiveness and it makes and justifies me to take interest in many sectors of the art form.” 3[/quote]
We are somewhere in mid fifties, in times of the most absurd terror upon democracy, constant greyness (Stalin’s monument in Prague and similar monsters are being raised across the Czechoslovakia) and bleak vision of existence. At the Academy of Fine Art in Prague the group of three interesting characters are meeting up. In the following words we will try to get closer to one of them.
[quote]”I started out as no one in that field and I was getting jobs for pretty inconsequential films from Romania, Bulgaria and Russia. They were productions of a third or second category. Because of the impressive quality of my work, film poster committee and ÚPF representatives (Formal state film distribution 1957 – 1991) were constantly adding to a momentum. It was reflected in good quality commissions for example for Fellini’s or Visconti’s magnum opus. I had to earn it.” 4[/quote]
Bedřich Dlouhý was not such a tyro/novice at the beginning of his poster designing career as he explains in the quote above. By the time he started to design movie posters (1962) his portfolio contained already good body of art work, some important exhibitions and possibly something extra to it. To his future colleagues he must have been known as someone incredibly talented, the man without hesitation and very likely also without compromise.
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Neglecting the art
Among Bedřich Dlouhý’s best early pieces was exhibiting with art group Šmídrové. Their first exhibition in 1954 called Malmuzherziáda (varieté of painting, music and act as we understand) was made in the hardest times of Stalinist propaganda and Social Realism. Jan Koblasa (Czech artist and the member of the group) in the documentary made for Czech Television demonstrates the climate of late fifties as “very dark and grey”. Days in art school, as days among communist collaborators (“recommended working class was gaining high school diplomas to get legal access to Universities). Loneliness among them was unbearable.” 5 No wonder that the three of them had met under such a circumstances. The group itself had very playful character with Neo Dadaist expression, hockey team and brass band.(Traditional folk music was not in favour of communist propaganda either, they had their own songs full of ridiculous slogans.)
[quote]“We loathed to look as an artists. We loathed to do things as an artists. We played hockey as part of our manifest Šmídrové. It may sound unbelievable, but the main thing was not to be an artist.” 6[/quote]
After their first collaborative exhibition the group was officially established. Show or rather happening in 1957 called “Exhibition for one day” brought in too much controversy. Event had to be cancelled in duration, but it took place elsewhere the following day. On the day one Václav Havel (Czech writer, poet, ex-president) was giving the speech and on the second day he was already taking part with good number of other artists and musicians. Bedřich Dlouhý’s discharge from the Academy followed and lasted for a while.
Poster days and …
As for the film poster Bedřich Dlouhý was testing the new medium so intensely as anything else. His posters might appear visually settled and designed in quite minimalist style. In our examples even his typography might look very basic. Less is more, but not for Bedřich Dlouhý’s movie posters. They are full of hidden symbols and impressions even when they seem so simple.
Please come closer and let’s take a look at his The Fall of Berlin movie poster for instance. Fairly suggestive photograph of burning German capital is taking over the larger part of the poster. Pure catastrophe straight into ones face and quite rightly in monochrome. Message is very simple, anyone could guess what the movie poster offers. Bedřich Dlouhý does not want you to only see the movie but he also wants you to use the rest of your senses.
He takes your attention a bit further by exploring the large circle in the middle of the rich red bottom half of the poster. Red colour could represent the tons of blood and it is possibly also used to say big STOP. Almost like the red colour on traffic light advising one to stop, only the circle here is empty. Negating reality and pointing out that people will never learn. Or take the circle together with rectangularly shaped photograph. Two objects want to look little something like exclamation mark and set the message to following? STOP THIS! ? Similarly to the inner part of the circle that tells how it could all end up if we do not stop the wars. His movie poster for Hiroshima Mon Amour was designed in absolutely different style, but the poster also suggests close catastrophe.
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There are not only serious movie posters author has designed, he does not omit humour and irony (posters designed for The Pink Panther / Blake Edwards in 1966 or In the Woods / Akira Kurosawa in 1970 ) 8 when necessary. He does not use any particular style either, but instead he approaches each individual poster very differently. The one connecting link we have found is that Bedřich Dlouhý’s curiosity does not like to leave things as they are. He wants to get right into to the core of his subject by bringing out the deepest details and he starts from there. He slips between the most complicated expressive forms (techniques frequently used in his paintings) 9 to the most simple designs masterly. Visual illusion and yet with fantastically clear almost microscopic explanation.
Even thought Bedřich Dlouhý created some of the most iconic movie posters of the 60s, his unconventional approach to art form did not meet with the official agenda of the following decade. Similarly to many other artists in the beginning of the 70s he was forced to stop exhibiting and discontinued with designing movie posters.
Collective authors: Czech film posters of 20th century / The Moravian Gallery in Brno, Exlibris Prague, 2004.
2. Flashback / Czech and Slovak Film Posters 1959-1989, ed. Libor Gronský, Marek Perůtka, Michal Soukup, Olomouc Museum of Art, 2004. (p.49). 25 movie posters to our knowledge.
Tomáš Vlček: Současný Plakát / Contemporary Poster, Odeon, Prague, 1976.
Československý Plakát / Czechoslovak Poster, exhibition catalogue, Olomouc (Czech Republic), 1967. One of the most important poster exhibition in the history of Czechoslovak poster design. We wish to return back to catalogue and give it a full blog post once we are ready.
Online:
1.abArt / Bedřich Dlouhý / see for the full list of exhibitions. abArt takes always first place and star when it comes to research.
Movie poster shown on the picture above has been seen previously in one of our articles on History of Poster Design in Czechoslovakia. It did not stop us from refreshing the memory as we are strongly effected by its expressiveness. Jean Gabin‘s common impression for every French born was broken into uncertainty. Divided into parallel fields as in the rhythm similar to main theme of that phenomenal soundtrack composed by Serge Gainsbourg. Music moves on as we can see even on the letters, one can hear the most peculiar sounds.
Mysterious poster for Georges Lautner‘s film is hiding one extra mystery and that is the poster designer himself. Jaromír Bradáč remains the one, or at least for now. You can count number of his film posters on your left hand and that’s about everything we could track on this fantastic graphic designer. Hopefully the future will show some more light about him, as we believe five film posters is not everything he did.