Film posters in history. Poster story in few takes.
EXPO 58 – Brussels and travelling
It was not likely until 1958 EXPO show in Brussels when Czechoslovakia suddenly reappeared in the world wide art discussion. Overleaping thickness of Communist propaganda was overshadowing the cultural existence not only for another side of the Iron curtain. No wonder, as Stanislav Kolibal, one of the most refined Czech artist / sculptor recollects in his interview for Czech radio broadcast:
[quote]”Travelling before 1957 was just not happening.”[/quote]
It was not happening after that either, but things were a bit smoother and significantly moving towards lots of explorations.
• typical early example of the “Noodle” shaped film poster, returning as an idea back in 60s without any further success.
• film posters following old poster traditions.
• 50s film posters came very rarely with the signature.
Early days of film posters.
Unhealthy political regime in Czechoslovakia had very strong impact on cultural distribution within the country. Country was perfectly sealed off. Presence of cold war was also effecting the possibilities of any official cultural exchange. Art making was going through all kinds of metamorphosis, but in reality it only had one face. That face was called Social Realism and it had very clear, strong and long lasting statement. Visual disillusion would chase one everywhere. And if a little flag was’t displayed on the window seal on the 1st of May, one would be chased by someone else, too. Simply put; politicians were using art for their own propaganda and there was no way around it. Or maybe there was?
• fascinating starts from the “old school” representatives. Many artists were trying to cover the new medium. By the end of 50s poster still did not have that film look.
Film poster in Czechoslovakia was also going through many changes before it meets the doors of collectors and film festivals. All sorts of artists were trying out to fit the new medium, but it was not until early sixties when fresh new ideologies were presented in both films and similarly in film posters design. Poster designers had it very hard to make pleasing posters for bad propaganda or WWI-II films at the beginning. Significance of EXPO 58 and sudden interest of politicians in foreign currency from the fresh source1 turned a blind eye on art scene ever since. Censorship however remains necessity.
• Adolf Born is getting involved in poster making.
• another famous Czech sci-fi books illustrator Teodor Rotrekl designs several film posters.
Censors in form of critics were very much responsible for the public picture. That could never lack enough sympathy for the comrades from the Soviet union / countries of Warszaw pact and on the other hand it had to be critical enough towards anything coming out from the west.
In visual art weird symbols of the era were the most preferable. Motifs of smiling women standing behind the factory machine pretending they do enjoy the heavy work and at the same time they are equally helping in cultivating the nation. This and similar images, everyone possibly came across when they say Communism, were implied in every possible media and censors had to make sure there was enough of it visible.
• playful illustrations and collages of Jan Kubíček were accompanying Czechoslovak film poster all the way to seventies.
• photograph stretches all across the poster.
Thankfully not all of the art disciplines were destined for an extinction. Illustration, animated films as well as film posters remained intact with only few slight obstacles.2 By the beginning of 1960s several renown artists, graphic designers and illustrators such as Bedřich Dlouhý, Miloš Reindl, Richard Fremund, Zdeněk Palcr, Karel Teissig, Jaroslav Fišer were shaping up the future visuals of film posters. When award winning poster and graphic designer Zdeněk Ziegler meets the official film posters committee for the first time, he remembers his feelings were strongly in favour of his critics.
[quote]”There were always two or three graphic designers among commissioners who would defend fellow colleague. It was Karel Vaca and Dobroslav Foll in my case.” 3[/quote]
With increasing attendance at the international film festivals, film poster was also heading towards new directions. International success of movies created by Miloš Forman, Věra Chytilová, Jiří Menzel and other important directors of Czechoslovak New Wave, introduced Czechoslovak poster design to the foreign audience. Film posters designed in 1960s were created by some of the best poster designers of the era and we will be exploring them in more details in our next post.
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1. Enough currency was floating in the country. Czechoslovakia was one of the greatest business partners with the death at the time. Military industry was among the most popular and export was doing just fine. / 150 000 Slov – former exile magazine, X/91/27, p.3-5, Morálka musí počkat (Morale must wait), Inge Santnerová. 2.Vratislav Hlavatý for the Czech Radio Interview / 29.3.2013 (Several of his publications were banned throughout Communism). 3.Zdeněk Ziegler for the Czech Radio Interview / 15.5.2013.
Additional research:
Literature:
Flashback / Czech and Slovak Film Posters 1959-1989, ed. Libor Gronský, Marek Perůtka, Michal Soukup, Olomouc Museum of Art, 2004.
Czech artist Jiří Balcar could easily belong to one of the most fascinating poster designers of the Sixties. It’s hard to judge by the small number of his posters in our collection, but his artwork as we are finding out, spreads all across the globe (short list bellow). Internationally started off at Farleigh Dickinson University in Madison (New Jersey) where he took part in International Invitational Seminar of Art, followed by exhibition in New York in 19643 , Berlin (1965-66) and Wien (1966). Paris exhibition in Musée d’Art Moderne (1969) was held soon after his early death in 1968.
A wide spectrum of his artistic experiments are brought in from the painting and are reflected in his poster designs. Extensive use of letter templates, sometimes broken into separate parts, wise and bright selection of colours (unless Monochromatic, or sensible mix of both), unconventional use of photography and perfect understanding of space. His faceless figures, motif reappearing on several of his paintings, could become alive only on the film poster.
[quote]”It may sound slightly disrespectful, but I am aware that I have a huge wide inventiveness and it makes and justifies me to take interest in many sectors of the art form.” 3[/quote]
We are somewhere in mid fifties, in times of the most absurd terror upon democracy, constant greyness (Stalin’s monument in Prague and similar monsters are being raised across the Czechoslovakia) and bleak vision of existence. At the Academy of Fine Art in Prague the group of three interesting characters are meeting up. In the following words we will try to get closer to one of them.
[quote]”I started out as no one in that field and I was getting jobs for pretty inconsequential films from Romania, Bulgaria and Russia. They were productions of a third or second category. Because of the impressive quality of my work, film poster committee and ÚPF representatives (Formal state film distribution 1957 – 1991) were constantly adding to a momentum. It was reflected in good quality commissions for example for Fellini’s or Visconti’s magnum opus. I had to earn it.” 4[/quote]
Bedřich Dlouhý was not such a tyro/novice at the beginning of his poster designing career as he explains in the quote above. By the time he started to design movie posters (1962) his portfolio contained already good body of art work, some important exhibitions and possibly something extra to it. To his future colleagues he must have been known as someone incredibly talented, the man without hesitation and very likely also without compromise.
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Neglecting the art
Among Bedřich Dlouhý’s best early pieces was exhibiting with art group Šmídrové. Their first exhibition in 1954 called Malmuzherziáda (varieté of painting, music and act as we understand) was made in the hardest times of Stalinist propaganda and Social Realism. Jan Koblasa (Czech artist and the member of the group) in the documentary made for Czech Television demonstrates the climate of late fifties as “very dark and grey”. Days in art school, as days among communist collaborators (“recommended working class was gaining high school diplomas to get legal access to Universities). Loneliness among them was unbearable.” 5 No wonder that the three of them had met under such a circumstances. The group itself had very playful character with Neo Dadaist expression, hockey team and brass band.(Traditional folk music was not in favour of communist propaganda either, they had their own songs full of ridiculous slogans.)
[quote]“We loathed to look as an artists. We loathed to do things as an artists. We played hockey as part of our manifest Šmídrové. It may sound unbelievable, but the main thing was not to be an artist.” 6[/quote]
After their first collaborative exhibition the group was officially established. Show or rather happening in 1957 called “Exhibition for one day” brought in too much controversy. Event had to be cancelled in duration, but it took place elsewhere the following day. On the day one Václav Havel (Czech writer, poet, ex-president) was giving the speech and on the second day he was already taking part with good number of other artists and musicians. Bedřich Dlouhý’s discharge from the Academy followed and lasted for a while.
Poster days and …
As for the film poster Bedřich Dlouhý was testing the new medium so intensely as anything else. His posters might appear visually settled and designed in quite minimalist style. In our examples even his typography might look very basic. Less is more, but not for Bedřich Dlouhý’s movie posters. They are full of hidden symbols and impressions even when they seem so simple.
Please come closer and let’s take a look at his The Fall of Berlin movie poster for instance. Fairly suggestive photograph of burning German capital is taking over the larger part of the poster. Pure catastrophe straight into ones face and quite rightly in monochrome. Message is very simple, anyone could guess what the movie poster offers. Bedřich Dlouhý does not want you to only see the movie but he also wants you to use the rest of your senses.
He takes your attention a bit further by exploring the large circle in the middle of the rich red bottom half of the poster. Red colour could represent the tons of blood and it is possibly also used to say big STOP. Almost like the red colour on traffic light advising one to stop, only the circle here is empty. Negating reality and pointing out that people will never learn. Or take the circle together with rectangularly shaped photograph. Two objects want to look little something like exclamation mark and set the message to following? STOP THIS! ? Similarly to the inner part of the circle that tells how it could all end up if we do not stop the wars. His movie poster for Hiroshima Mon Amour was designed in absolutely different style, but the poster also suggests close catastrophe.
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There are not only serious movie posters author has designed, he does not omit humour and irony (posters designed for The Pink Panther / Blake Edwards in 1966 or In the Woods / Akira Kurosawa in 1970 ) 8 when necessary. He does not use any particular style either, but instead he approaches each individual poster very differently. The one connecting link we have found is that Bedřich Dlouhý’s curiosity does not like to leave things as they are. He wants to get right into to the core of his subject by bringing out the deepest details and he starts from there. He slips between the most complicated expressive forms (techniques frequently used in his paintings) 9 to the most simple designs masterly. Visual illusion and yet with fantastically clear almost microscopic explanation.
Even thought Bedřich Dlouhý created some of the most iconic movie posters of the 60s, his unconventional approach to art form did not meet with the official agenda of the following decade. Similarly to many other artists in the beginning of the 70s he was forced to stop exhibiting and discontinued with designing movie posters.
Collective authors: Czech film posters of 20th century / The Moravian Gallery in Brno, Exlibris Prague, 2004.
2. Flashback / Czech and Slovak Film Posters 1959-1989, ed. Libor Gronský, Marek Perůtka, Michal Soukup, Olomouc Museum of Art, 2004. (p.49). 25 movie posters to our knowledge.
Tomáš Vlček: Současný Plakát / Contemporary Poster, Odeon, Prague, 1976.
Československý Plakát / Czechoslovak Poster, exhibition catalogue, Olomouc (Czech Republic), 1967. One of the most important poster exhibition in the history of Czechoslovak poster design. We wish to return back to catalogue and give it a full blog post once we are ready.
Online:
1.abArt / Bedřich Dlouhý / see for the full list of exhibitions. abArt takes always first place and star when it comes to research.
1982 – Grand Prix for portrait work, Tuzla, Bosnia and Herzegovina
1984 – Prize of the Ministry of Culture of Bosnia and Herzegovina for portrait work at International Biennial of Portrait, Tuzla
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[quote]“Stanislav Vajce’s art of painting – if by this we mean the art of masterfully guiding the brush – resolutely rejects the academic approach to painting and replaces it with a sensitive and sweeping painting style.”4 [/quote]
It’s almost tradition that many Czechoslovak poster designers were involved in painting or had some sort of fine art study background. 1950s were accumulating incredible potential and vitality among artists, but political climate of totalitarianism was breeding machine-like art and did not allow any personal burst out.5 In mid 50s Stalinist era was slowly ceasing to extinction and for the following decade Czechoslovakia was witnessing quite surprising changes. Many artists were meeting up in newly created art groups or were allowed solo exhibitions. However, political apparatus was still in charge as the movie poster commissioner had a good number of contemporary artists circulating on their list.
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Pure fascination awaits for those who choose to observe movie posters of Stanislav Vajce closely. His inspiration seems endless and same goes to his ability to work with such an infinity. Stanislav Vajce’s devotion to art matter started fairly early in his age. As a 15 year old boy, he traveled daily to Klatovy in order to apprentice as a sign-painter and gilder.6 This affection remained with him ever since; in his future art, as well as he was frequently using gold and hand typing in his poster work.
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[quote]“Vajce is also in habit of listening to music while painting when he is alone in his studio. ”7 [/quote]
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Stanislav Vajce’s movie posters are real joy to look at, he blends many different techniques that are meeting in very amusing results. There is no limitation to his designing approach. He likes to play with the surface and texture, mixing montage, collage and obviously the brush stroke. The use of every day objects and body parts are repeatedly reoccurring. His use of eye cutouts is almost as striking as the famous scene’s from Luis Buñuel’s and Salvador Dalí’s Un Chien Andalou, eye element keeps returning in several of his posters. Stanislav Vajce’s poster designs are only a step away from his paintings, but unlike in his fascinating assemblages, he likes to employ that cinematic touch in his posters and that is the use of the photograph. Breaking boundaries (in design) seems the most natural to him. His movie posters are pure visual poetry with certain tenderness and delicacy.
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Between 1964 − 1972 Stanislav Vajce designed 24 movie posters. He emigrated together with his family to West Germany in 1987 where they live ever since.
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Interview with Stanislav Vajce’s wife Eva:
We felt very privileged and lucky at the same time when we’ve heard from Stanislav Vajce’s daughter in law Kirsten. We are willing to make an interview with exile poster artist for so long and are constantly trying to find those “channels”, but we were never as close. It did not take long and we were granted with the reply from Stanislav’s wife Eva Vajce89 . We were very happy to find out that she would try to answer some of our questions. Unfortunately Stanislav Vajce’s health does not allow him to participate in this interview. Several questions regarding actual poster designing processes had to be deleted, but we believe Mrs. Eva’s fascinating replies are telling more than we could ever ask for.
[quote]“At the beginning I have to let you know that my husband is seriously ill and unfortunately he will not be able to give answers to your questions. In regards to your effort in trying to approach Stanislav, I would love to try to answer some of them, at least briefly, according to my knowledge.”[/quote]
We’ve learned that after your studies at Secondary School of Applied Arts in Uherské Hradiště (1954 – 58) you graduated from Academy of Arts, Architecture and Design in Prague (1959 – 63). What were the possibilities for a young graduate of the art school in the mid 1960s in the totalitarian state, in embrace of Communist propaganda and social realism?
[quote]“My husband studied at the Academy of Arts, Architecture and Design in Prague a monumental painting under the supervision of professor Fišárek. Since he was not in the Communist Party, he did not expect to be able to live of painting, or to get any sort of architectural commissions and began to devote himself to book graphics. He discovered the art of gramophone record covers was not efficient enough. Record company Artia10 had business success around the world with top-class recordings of classical music, but had sales difficulties due to the appearance of the product. Records with his packaging were the attraction for foreign buyers. Along with that, he started to design posters, illustrations, etc.”[/quote]
Between 1964 – 1972 you’ve been working on movie posters, similarly as many other contemporary artists. Why was the poster making so popular among artists and what brought you to designing?
[quote]“Poster designs were relatively well paid at that time, thus quite a fight/competition among the graphic artists, it was simply a question of existence. Otherwise, my husband did not belong to these typical “graphic artists”, which is why, as I suppose, he was not represented on poster exhibitions, even though the quality of his work deserved it. On the contrary he did not care about the appreciation, it was indifferent and unfamiliar to him. The commissions for the posters were coming from Mrs. XX, I do not remember her name anymore, because Stanislav was sympathetic and did not ask for any. There was the so-called art committee made out of artists such as Vaca, etc., similarly as with all art commissions. The members of such a committee were nominated by the Union of Fine Artists and they were politically engaged to the party, in many times it did not matter how good their art was. The most of the contracts were distributed among themselves. If Stanislav occasionally passed, it was always because of the high quality of his artwork, he was always aside of art groups or unions. Graphic artists were holding together quite strongly. Perhaps, in my opinion, they had complex from “painters”.[/quote]
1960s have brought considerable liberalisation to countries such as Czechoslovakia. Changes have been evident in literature, film and art as such. State borders ceased to be as much guarded and few artists at that time managed to present their work also abroad. The films of the Czechoslovak New Wave won several awards at major film festivals and Czechoslovakia reappeared on the map of the world. Film posters took place in international competitions and many artists have been featured in such prestigious magazines as Graphis or Gebrauchsgrafik. However occupation of Czechoslovakia by the associated states of the Warsaw Pact at the end of August 1968 made early end to all of this. Normalisation has prevented many artists from continuing to work, some have been forced to emigrate, and many names have disappeared from poster scene. How did the situation after August 68 reflected on your work?
[quote]“In 1966, we managed to travel to Italy and my husband fell in love with Italian countryside. After our return, he began to paint pictures inspired by this journey and by chance, the head of one of Dílo’s galleries (“Artwork” Gallery – which was the sales section of the Union of Fine Artists) who saw them in the studio persuaded my husband to put them on sale. Since all the works of art had to go through the committees consisting of artists with party and political commitment and approval, the matter was rather disgusting. Still, here and then they had been forced to approve some of his work, so he devoted himself much more to painting.”[/quote]
[quote]“The most important for Stanislav was that his paintings had a great response and many were sold. Directors of Dílo Galleries had to show revenue, so they were trying to commission husband’s paintings by personal agreement with agents, etc. The secretary of the Union of Fine Artists Dr. Lhota was also admirer of husband’s work and if there was any show cancellation and exhibition gallery became vacant, he literally sneaked my husband in within very short notice.”[/quote]
[quote]“Another one of his admirer was the poet Karel Sýs, a convinced communist, to whom my husband illustrated poems. Karel Sýs had a great literary interest in husband’s art and because he was the editor of Rudé Právo11, he enforced publishing. On one hand, we were spied on, because of our religious foreign ecumenical engagement and political dubiousness, on the other hand my husband had influential advocates who tried to make his work available to the public. It was all due to the fact that his paintings were irresistible for the large audience, art collectors and exhibitors had great success with them.”[/quote]
[quote]“Such a system was censoring all of the artistic activities, not only for graphic art and that was the biggest dirt (not to be called otherwise). The system allowed to distribute contracts among artists not by the quality of their work, but because of the political engagement. Simply said.”[/quote]
[quote]“From my own experience in 1986, when committee openly said to the architect and investor: Vajce does not get an approval stamp on her proposal, she had guzzled enough already, she will never get a bite again, literally in exactly same words. (I previously won an anonymous competition where members of the government committee and architects mistakenly assumed I was in the party, and because they liked my proposal the most, they overpowered the Union of Fine Artists (fiasco). This is just to illustrate the situation, I’m writing to you openly, as it was.”[/quote]
It is clear that the main poster commissioner was ÚPF (Ústřední Půjčovna Filmů / Formal state distribution 1957-1991) with its own censoring committee that was deciding which posters could go into distribution. In article with Zdeněk Ziegler we read that some of the poster designers as Karel Vaca, or Dobroslav Foll were also part of such a committee.12 Could you describe a little how was approval process working and what were the selection criteria? Or were there any taboos that were not permitted to be shown?
[quote]“As I see it, the main criteria was money distribution.”[/quote]
It’s almost half of the century that you have not been designing film posters, nevertheless they still look very modern and impressive. How do you personally perceive them after such a long distance of time?
[quote]“In my opinion, they appear in such a way, because graphic art was always taking part in Stanislav’s versatile art besides of illustration, landscape painting, portrait, drawing, monumental painting, sculpture.”[/quote]
Many thanks to Eva & Stanislav Vajce for sharing their precious time and knowledge with us.
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Examples of record sleeves designed by Stanislav Vajce:
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Please see other fascinating posters designed by Stanislav Vajce.
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Resources:
Literature:
3. Milena Klasová: Stanislav Vajce / Galerie Klatovy, 2015 / published for Stanislav Vajce’s retrospective, also printed debut about artist
Collective authors: Czech film posters of 20th century / The Moravian Gallery in Brno, Exlibris Prague, 2004.
12. Flashback / Czech and Slovak Film Posters 1959-1989, ed. Libor Gronský, Marek Perůtka, Michal Soukup, Olomouc Museum of Art, 2004, p.34 (Welcome to hard times… by Zdeněk Ziegler)
Images of Stanislav Vajce’s artwork are property of the artist and are all copyrighted.
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Note: this showcase is part of our ongoing article Film posters / Made in Czechoslovakia. The story of film posters, please read Take 1 / Take 2, or see artist’s INDEX for more blog posts.
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Welcome to the humorous world of Stanislav Duda, possibly one of the longest lasting poster designer Czechoslovakia had on offer. His poster activities are dating to late 40s, where he gained several awards for his commercial poster designs. 7 Stanislav Duda begins to work professionally right after his graduation as graphic designer in Centrotex company (import / export of mostly textile products) where he stayed until 1953. From then onwards he works on his own as freelancer. He takes part in several group exhibitions representing graphic art from Czechoslovakia and also participates on International Exposition in Brussels (EXPO 58), where Czechoslovakia won prize for the best pavilion.
By the beginning of 1960s when Stanislav Duda started designing movie posters he was already well established graphic artist. Not sure if it was just by mere coincidence or because of his personal character, but it seems that majority of his 1960s movie posters were designed mostly for grotesque comedy (most of the posters shown in the article). Parallel to his illustrated caricatures that could be seen in several popular periodicals or art magazines, one can suggest that circumstances were working in his favour.
It is interesting to observe artist’s development through out his career. Stanislav Duda remained faithful to drawing all the way to mid 1980s. Apart of occasional use of very simple collage (Bewitched Love, 1969 (bellow) / Dead Men Don’t Wear Plaid, 1985) or his phenomenal movie poster for Francois Truffaut’s Day for Night (great example of his graphical abilities) he was focused mainly on illustration and experimented a lot with fonts and colour. Eventually he also takes control over typography and masters everything in very unique almost childish quality of naive artist as can be seen in his later poster designs.
Stanislav Duda was author of several animated films and illustrated a good number of books for both children and adults. His work brought him a world recognition in pretty much everything he has touched. He has designed around thirty movie posters all with genuine signature and obtained some important movie poster awards.
Many other magnificent posters by Stanislav Duda can be observed in our movie poster archive.
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Resources:
Literature:
II. Bienále Užité Grafiky Brno ’66, Medzinárodní Výstava Knižní Grafiky a Ilustrace, Moravská Galerie v Brně. / 2nd Biennale of Graphic Design Brno ’66, The International Exhibition of Book Graphics and Illustrations, Moravian Gallery Brno, 1966
3.5. IV. Bienále Užité Grafiky Brno 1970, Medzinárodní Přehlídka Plakátu a Propagační Grafiky, Moravská Galerie v Brně. / 4th Biennale of Graphic Design Brno 1970, The International Exhibition of Poster and Promotional Graphics, Moravian Gallery Brno, 1970 (p.41)
V. Bienále Užité Grafiky Brno 1972, Medzinárodní Výstava Ilustrace a Knižní Grafiky, Moravská Galerie v Brně. / 5th Biennale of Graphic Design Brno 1972, The International Exhibition of Illustrations and Book Graphics, Moravian Gallery Brno, 1972
VII. Bienále Užité Grafiky Brno 1976, Mezinárodní výstava ilustrace a knižní grafiky, Moravská Galerie v Brně. / 7th Biennale of Graphic Design Brno 1976, The International Exhibition of Illustrations and Book Graphics, Moravian Gallery Brno, 1976
IX. Bienále Užité Grafiky Brno 1980, Medzinárodní Výstava Ilustrace a Knižní Grafiky, Moravská Galerie v Brně. / 9th Biennale of Graphic Design 1980, The International Exhibition of Illustrations and Book Graphics, Moravian Gallery Brno, 1980
6.Současná světová grafika, Deset brněnských bienále / The World Graphic Design at the Ten Brno Biennials, Jiří Hlušička. Odeon, Praha, 1985 (p.272)
7. 1948, 1949, 1955 – 1st, 2nd & 3rd Prize for commercial poster design. IV. Bienále Užité Grafiky Brno 1970, Medzinárodní Přehlídka Plakátu a Propagační Grafiky, Moravská Galerie v Brně. / 4th Biennale of Graphic Design Brno 1970, The International Exhibition of Poster and Promotional Graphics, Moravian Gallery Brno, 1970 (p.41)
4. Exhibition Catalogue: Plakate aus der Tschechoslowakei / Posters from the Czechoslovakia. Münchner Stadstmuseum, Munich, West Germany, 16.2 − 20.3. 1965. Texts: Alena Adlerová & Johanna von Herzogenberg.
Online:
1.abArt / Stanislav Duda / Most of the biographical details are coming from AbArt’s archive unless otherwise referred.
2.AbArt / Group of Artists and Graphic Designers established in Prague between 1957 − 1968. Main activities were exhibitions of group members in Czechoslovakia and abroad.
Article about exhibition Plakate aus der Tschechoslowakei / Posters from the Czechoslovakia, Munich, West Germany (1965) was printed in Gebrauchsgraphik Magazine, January/1965 and is available thanks to International Advertising & Design DataBase (pages 46-60).
Harold Lloyd in His Best Comedies, 1963 / The King of Kings, 1963. Exhibition Catalogue: Plakate aus der Tschechoslowakei / Posters from the Czechoslovakia. Münchner Stadstmuseum, Munich, West Germany, 16.2 − 20.3. 1965. Texts: Alena Adlerová & Johanna von Herzogenberg
When Comedy Was King / Stanislav Duda, 1965.Exhibition Catalogue: IV. Bienále Užité Grafiky Brno 1970, Medzinárodní Přehlídka Plakátu a Propagační Grafiky, Moravská Galerie v Brně. / 4th Biennale of Graphic Design Brno 1970, The International Exhibition of Poster and Promotional Graphics, Moravian Gallery Brno, 1970 (p. 145)
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Poster art in the history. Story of the Czechoslovak film poster in few takes.
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The ideas of cultural revolution of the Sixties were gently spreading across the Czechoslovakia. The death of Stalin resulted in major positive cultural and political changes. Revealing political crimes of the 1950s helped many to react. Cultural institutions were breathing in fresh air and for almost whole new decade possibilities were gradually becoming reality. Country was getting back in bloom and ready for the new era that would bring many significant names in literature, film and art in general.
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Film poster and its visual quality was always present, however “Brussels style” brought in some vitality to poster art. Bright pastel colours and curvy shapes were welcoming cinema enthusiasts on the way to see the films. There was a special platform dedicated to film posters with 6 posters always on display.1 Poster art gallery on the street, if one wants to think. Understanding of newly approaching contemporary cinema also made huge impact on the look of the future poster art. After all photography and film were both sharing so much, not to mention the film frame. Photography was drastically changing its status in poster art and was very often becoming part of the collages, or similar innovative techniques developed by new thinkers.
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• Foreign films were filling up the cinemas, however the choice was very limited. Films criticising western society made by the controversial film directors were the most preferable.
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Film festivals, International reputation, Good bye Stalin!
Sixties brought in various alternative films from behind the Iron Curtain. Visually diverse films were screened in the cinemas across the country and have been admired by many. Culture was adopting new ways of expression and started to imply them further more in daily practise. Names such as Jean Luc-Godard, Luis Bunuel, Michelangelo Antonioni or Federico Fellini were resonating in freshly introduced film magazines, that were not lacking the visual quality of those printed in the West. Rich content was provided by healthy criticism, something unheard of in the past.
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Appearance of the Czechoslovak films on International film festivals didn’t wait for long. In 1961 first Slovak film A Song About the Grey Pigeon / Stanislav Barabáš enters the Cannes Film Festival.2 Followed by the colourful award winning musical When the Cat Comes / Vojtěch Jasný (Cannes, 1963) and The Shop on Main Street / Ján Kadár and Elmar Klos (Academy Award for Best Foreign Language Film, 1965). Together with directors as Otakar Vávra or Evald Schorm they were paving up beautiful path for forthcoming generation.
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Czechoslovak New Wave. Sun in the net.
[quote]”We had a feeling that literature is far ahead of the film, mean Slovak film, you know. That it is necessary to find the contact with writers and involve them in Slovak film production. Albert Marenčín”3[/quote]
Light was getting green also for the young film graduates at FAMU (Film faculty, Prague). Immense visual response to the current state of the country was phenomenal. In some cases maybe mere innocent poetic experiments, but the “real film” could not overlook the situation and reality seemed pure irony at the time. Great source of motivation was coming from the literature, many “lost authors” like Alfonz Bednár, Bohumil Hrabal, Jan Johanides, Milan Kundera, Dominik Tatarka and others were giving young film makers valuable hints. By the mid sixties Czechoslovak New Wave was already established. Young directors were influenced by everything worth of observation and wanted to add it to their art. Although the work of Czechoslovak New Wave was praised by international critics, at home with Communist power and their “relevant values” behind the back they were finding great difficulties. Majority of their films were banned right after the premiere and most of those films would not see the screening room until 1989. In many cases their activity was completely stopped, some of them emigrated (Miloš Forman, Jan Němec). Very similar destiny was following the poster art and its creators. Among few of many representatives of New Wave Cinema in Czechoslovakia belongs Věra Chytilová, Dušan Hanák, Elo Havetta, Juraj Herz, Juraj Jakubisko, Jaromil Jireš, Pavel Juráček, Jiří Menzel, Ivan Passer, Štefan Uher, Věra Vihanová, František Vláčil.
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• Surreal nudity. Very few film posters involved images of naked body.
• Witchhammer / dir. Otakar Vávra. Different poster designs for the same film.
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No matter how miraculous they were, pretty much all of the above Czechoslovak films were banned in the late 1960s and onwards. Communists made the shame out of them and they would soon moved all of them to the special archive named “TREZOR” (Communist party safe-deposit box for disturbing material, in this case it was film deposit).
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Film poster and poster artists. Variety in poster art.
One of the main reason why Czechoslovak film poster art became so noticeable was the fact that the surrounding of poster making was made up of rich resource. The sixties has given away the opportunity to try out more courageous and innovative forms. Those were adopted by the groups of painters, sculptors, illustrators and graphic designers who used and mixed them in their own fashion. With strong individual approach rather than uniformed style or tendency, poster design became the playground for all. Extensive use of collage, illustration, photography or typography was applied. They all played important role in poster art and would often encounter on the same film poster. The playful and courageous approach was used by many significant poster designers such as Rudolf Altrichter, Zdeněk Chotěnovský, Zdeněk Kaplan, Zdeněk Palcr, Karel Teissig, Karel Vaca or Zdeněk Ziegler. Having been schooled as sculptors, painters, book illustrators, architects or sometimes self-taughts, poster designs were handled in all possible manners. From the dominating titles set across the poster to decomposing the subject into reduced forms.
The strongest and the most critical films of Czechoslovak cinema emerged in the second half of the sixties. As we know there is no place for criticism in any political regime. Sixties remained a myth for next twenty years and were systematically erased by Socialist invention called “Normalization”. That did not however stop poster designers from carrying on, as Zdeněk Ziegler puts it “all of us had the same enemy, after all”. 4
Before we enter poster art of 1970s, we thought that you might enjoy a little visual intermezzo. Sixties poster artists and detailed description about their studies, exhibitions and related informations are getting together for the next part.
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• Master Executioner / dir. Paľo Bielik, test print of unrealised version of the 1966 film, with Slovak version of The Seventh Seal / dir. Ingmar Bergman that have possible never seen the light either, printed at the back.
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[quote]”It is getting even worst. It’s hard to say, where is the end of the road we have not chosen. Somewhere has been decided, that this generation must remain forgotten. Whole army of chief executives and referees gathered together and they all came up with strictly planned programme. Instead of Poledňák there came Purš, instead of Harnach – Šťastný, instead of Kunc – Toman. Common sense refuses to believe it, but for several months, these three gentlemen have been working hard on the disposal of Czechoslovak film. 19.2.1971 / Pavel Juráček”5[/quote]
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1.Vratislav Hlavatý for the Czech Radio Interview / 29.3.2013 2. https://en.wikipedia.org/wiki/Cannes_Film_Festival 3.Albert Marenčín / Golden Sixties, TV document, dir. Martin Šulík, 2009. (Albert Marenčín / artist, writer, surrealist and former director of one of the artistic group of film producers in Slovakia (Produced also Sun in the Net). He was very much responsible for pulling Slovak young film directors to studios in Bratislava) 4.Zdeněk Ziegler for the Czech Radio Interview / 15.5.2013. 5.The Key for Determining Dwarfs or The Last Travel of Lemuel Gulliver, dir. Martin Šulík, 2002.
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Additional research:
Literature:
Flashback / Czech and Slovak Film Posters 1959-1989, ed. Libor Gronský, Marek Perůtka, Michal Soukup, Olomouc Museum of Art, 2004.
Elo Havetta (1938-1975) / Václav Macek, SFÚ, 1990.
Book Illustration / Fine Art / Graphic Design / Typography
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b. 17th January 1929, Hostěradice (Prague-West), Czech Republic
Education:
1945 − 1949, State Graphic School, Prague (Richard Lander)
1949 − 1955, Academy of Arts, Architecture and Design, Prague (Karel Svolinský)
Art Groups:
Association of Czech Graphic Artists Hollar / Sdružení českých umělců grafiků Hollar (1957)
May 57 / Máj 57 (1964)
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Remember the day when we were unfolding our first large size movie poster. There was quite an excitement about the whole thing. Firstly it was about the size of a poster. All of our movie posters were in A3 size until then and we were astonished by the remarkable change in dimensions. Almost three times larger in size, movie poster offered much clearer detail and we had impression that printing was handled with slightly extra care. For common reason as we had later found out, A1 posters were bit more representative, they were used occasionally for poster exhibitions. Our second astonishment was the visual content.
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Josef Duchoň’s lovingly puzzled collage for children’s adventurous movie set in the jungle (Black Mountain, 1972) was tenderly looking at us. What a joy! His movie posters have become one of our most favourite ever since. As we are describing the temperature, we could also mention, that we have very similar feelings towards Ever Alexander Půček‘s children’s posters.
Fascination of Josef Duchoň with children’s fantasy is in the right place and it was frequently reflected in his book illustrations. From 1959 he was co-working for the State publisher of children book as an illustrator. Early 1960s brought Josef Duchoň also to movie poster design. He created over two dozens of exceptionally impressive movie posters in period of almost 20 years1.
His work is extremely explosive, but not in a destructive way. On the other hand, Josef Duchoň is using the mixture of several artistic methods to reach viewer’s sensation. As a surreal artist his choice of collage technique is natural. Wonderful variation of live pastel colours achieved by the use of elegantly shaped and carefully placed woodcuts and his manipulation with objects is masterful. Thanks to monochrome cut outs and neat typography his movie posters are gaining quite significant depth and very vibrant character.
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Josef Duchoň started exhibiting as a member of Association of Czech Graphic Artists Hollar in mid 1950s2. (Important art group established in Prague, 1917.) Among 1613 Czech leading artists and graphic designers one can find other interesting poster artists such as Jiří Balcar, Adolf Born, Jan Kubíček, Jiří Šalamoun or Jaroslav Sůra to name few.
His first solo exhibition is dated to 1960. Liberal Czechoslovakia allowed Josef Duchoň to exhibit work also internationally. He took part in Biennale of Young Artists / Paris (France, 1963), Intergrafik / Berlin (Germany, 1965), Myth of the XXth Century / Coventry (UK, 1967) or in exhibition of Czech graphic artists in Oregon (USA, 1967). It seems that 1970s political changes stopped his exhibition activities for some time. There was no place for surreal, or any sort of abstraction in uniformed Czechoslovakia. However children’s publications were not censored, anything was possible in there and movie posters just very mildly4. Josef Duchoň remained faithful to a fantasy.
Please see other fascinating posters designed by the artist.
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Resources:
Literature:
1. Collective authors: Czech film posters of 20th century / The Moravian Gallery in Brno, Exlibris Prague, 2004. Josef Duchoň’s movie poster appears in year 1964 in their chronological catalogue. Our poster archive dates his movie poster activity up to 1981.
Online:
2.abArt / Josef Duchoň / Big thanks to abArt for their research on invisible.